Singles' Day, or Double 11, has evolved from a day of self-celebration for single individuals in China to the largest shopping event in the world. Initially, it began in 1993 at Nanjing University, where a group of single students chose November 11 (11/11, representing the singularity of the date) to celebrate their independence and embrace their unmarried status. This small-scale, informal "anti-Valentine's" celebration soon became a cultural phenomenon among young people in China. However, it was Alibaba, the Chinese e-commerce giant, that transformed this quirky day into a global retail event. In 2009, Alibaba launched the first Singles' Day shopping promotions on its platforms, Taobao and Tmall. The event was modest initially, with just 27 merchants involved and a total transaction volume of approximately $7 million. But this was just the beginning. By 2012, the sales from Singles' Day surpassed those of Black Friday and Cyber Monday combined, signaling t...